Client Stories | Main Menu

Our best stories are the ones we can't tell you.
Client stories regarding 'projects' related to trademark problem resolution, business plans, agreements, partnership resolutions, resulting agreements, investigation, negotiation, and similar 'accomplishments', are confidential, and not shown in any of the stories below. Without disclosing any confidential information, details can be explained in general terms upon inquiry. Contact us for more details.

Some highlights of stories we can tell you about:

  • medicinenet bought by WebMD as a result of new information structure, dramatically increasing search engine visibility (SEO), traffic, and user loyalty.

  • N.V. Perricone's online Personal Prescription takes sales from $2500/month to over $350,000/month in four months

  • SpecialtyMatch Network is transformed from a niche dating concept to social networking which greatly broadens the appeal

  • The world's first flat panel speaker is launched with a music video

  • A competitor to Lloyds of London launches by 'cutting old school ties'

Benwin Audio
Consumer audio products
Strategy, branding, training, positioning & creative in all media including copywriting for new company and a new product line launch.

Read the story >>

N.V. Perricone MD
High end Cosmeceuticals
Strategy, branding, training, all creative, tech support, e-commerce coordination,
development, maintenance and more.

Read the story >>

Pure play healthcare Internet, recently purchased by WebMD
Strategy, corporate Identity & complete Search Engine Optimization for medical
content provider including unique membership program.
Read the story >>

Healthcare Management
Internet/Intranet/video to enable company-wide synergy after 24-person company
becomes company of 1000's thru acquisitions.
Read the story >>

Trenwick Re
Reinsurance company launch
Reinsurance Branding & Awareness Program for new reinsurance Company with novel concepts.
Read the story >>

Bright light LED lamp manufacturer
Developed a web presence for a brand new company including product and company naming.
Read the story >>

SpecialtyMatch Network
Web properties made better with improved platform
Developed the concept of bringing people of common interests together online for purposes other than dating in a way that enhances brand loyalty and works for a much larger market segment. Specialty Match Network.
Read the story >>

1400 member hospitals merge
Complete ASP Program including Internet and Extranet development & management of large team to insure focus.
Read the story >>

Windsurfing By Mail
Mail order catalog business
Strategy, business development, catalog creation, mail order catalog photography, catalog production, affiliations and product integration for free lodging and transportation to exotic locations.

Read the story >>

International multi-divisional merger
Corporate Identity System that dramatically reduced costs & improved company-wide efficiencies and branding.

Read the story >>

Quality Testing Labs
Assurance Seal
Developed a fines-based Consumer Confidence and Trust program to help Organizations regain Trust and User loyalty just prior to the burst of the Internet bubble, the fall of Enron and others that followed.

Read the story >>

Walker's Aviation
Fixed Base Operator (FBO) Jet maintenance & service
Branding and strategy for FBO to create customer loyalty and increase profits.

Read the story >>

Aphrodite Jones
True Crime Author
Repositioned a true crime writer
that greatly helped her become a TV personality, sell and host her own television show and more.

Read the story >>

Mountain Brook Foods
Dehydrated foods manufacturer
MBF had an ecommerce Site but the real problem was attracting people to it and to buying dehydrated food. Developed which is now ranked first page in numerous searches.

Read the story >>

Lifestyles company
A unique organization and concept that differs from typical marketing, promotion, and business development in many ways.
Also visit Anouk Pascale and learn about online on demand personal fitness:

I can be your life fitness coach >>
Internet keyword service
Developed the first free plug-in independent, browser-independent Internet Keyword service - not as a profit center but instead as a tool to direct traffic to other Cummings ventures.

Read the story >>

The true value of our work is in the high level of thought and strategy behind it.


Rob Cummings, owner, Cummings Design, ESSENTUALE, See Rob's Bio.

With every goal, objective and aspect thoroughly considered, the solutions and strategies we help develop and produce provide true competitive advantage.

Our comprehensive solutions, based on intensive research and analysis, include strong and meaningful positioning statements,  text that is clear, compelling, and easily understood, a look and feel that is audience-appropriate, and an approach that is intriguing and inspiring to the target audience, as well as those within the client company.

Inside and out, we provide solutions for long-lasting growth and success.

If you read between the lines of our client stories, you begin to understand all that was accomplished in every element, how every element served the overall objective, and the value we bring.

What we leave in is just as important as what we left out, and it's truly the thought that counts in our comprehensive approach.

Our portfolio simply shows the result of a tried and true process that many today are entirely skipping - and ultimately paying the price for - often without knowing it.

Each project involves a great deal of preliminary thought. Our process most closely resembles the way leading ad agencies of the world used to work - when great ideas happened - and often goes far beyond their efforts in its scope.

Our process of defining problems in creating ideal solutions is, at least to us, the only way anyone serious about winning would wish to proceed.

Safe, sound, strong, built to last, fully conceived - that's a good idea.

Big Picture? A true desire to do things right, making the best choices.

Granular? Attention to and knowledge of every little detail.

We inspire truly great ideas, develop, refine, reduce risk, increase reward.

Broad experience, open mind, we can lead or simply coach the team.

We will hurt your brain, yet you'll feel much better afterwards. During our engaging process and systematic approach you will share the pain - and like it!

Serious thought and research is the reason that our solutions are so thoroughly appropriate while they simultaneously achieve numerous goals and objectives - and why clients who are serious about insuring success and reducing risk contact us.

The business-changing concepts we help develop become rock-solid solid foundations for all creative and business elements based upon them.

To us, a rock-solid foundation is the only thing to build on.

Thought you just needed a design? Please think about the foundation. We will help insure the soil won't give way.

See Rob Cummings' Bio >>    See our client list >>

Home  About Us  Services  Client Stories  Resume/Bio  Pricing   Contact Us

design     copywriting     strategic marketing    advertising    promotion    packaging   exhibits   identity&branding   graphic design   sales strategy
process streamlining     training     motivation    video & tv    animation   internet   search engine optimization   business consulting   all about us