Quality Testing Labs | Branding | Positioning | Marketing | Concept | Strategy | Look & Feel
QTL - The first
Organization to develop a fines-based Licensing Program for web Sites and
businesses to help them gain and maintain User Confidence and Trust.
In the year 2000, Rob Cummings
predicted that security and privacy issues along with deceptive Internet marketing
and other practices would lead to the
downfall of many Internet Sites as well as the organizations behind them
- online and off. He was ahead of his time.
Rob Cummings formed QTL as an organization to help Internet Users regain Confidence and Trust in the Internet, as well as in traditional business.
QTL was created to
administrate a Licensing program to enable all Organizations to regain
(or maintain) the highest level of consumer confidence, trust and
An idea slightly before its time,
vision of what was about to come.
Instead, the very problem QTL set out to solve proved far more acute than even QTL could imagine.
The fall of Enron, Worldcom, Anderson Consulting, and all the others that followed made the need for QTL and its independent fines-based organization blatantly clear. It also made clear why more had not become early adopters.
The questionable accounting practices and procedures of these and other corporations would have resulted in fines had they been QTL members. Had the program moved just slightly faster, Lloyds would have pre-qualified these businesses, potentially reducing the improprieties - and risk.
The fines these companies would have had to pay for business practice violations would have been exorbitant (far higher than Rob or anyone else involved could even have imagined), however, if these companies had been Licensed by QTL, the proceeds from the associated fines and the insurance would have paid back many investors and others hurt by their improprieties - and the backlash to all involved would have been minimized.
Unfortunately, Quality Testing Labs and the vision Rob Cummings had, was too far ahead of its time - or just a bit behind it. Shortly after it launched, to the surprise of even top Wall Street Analysts, companies such as Enron, Worldcom, even Andersen Consulting, proved there was an even greater need for a fines-based Consumer Trust and Confidence Program than the Founders of Quality Testing Labs could have imagined.
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