Walker's Aviation | Branding | Positioning | Marketing | Concept | Strategy | Look & Feel
Here's the story:
Walker's Aviation, an FBO located at Fort Lauderdale Executive Airport, wanted to increase its private Jet servicing and maintenance income.
To make this happen, we created a new marketing strategy for Walker's Aviation. The elements included branding and a new logo, and brochures promoting three primary jet service categories.
We also developed a membership program that gave Walker's members a 10% discount on all jet servicing and maintenance (as well as other special privileges for pilots and crew).
The brochures we created were appealing and sophisticated, yet it was the membership program we recommended that included a special free membership card offering a 10% discount on all jet servicing and maintenance, plus Pilot and crew perks, that made this campaign a success.
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